Marketing Plan for Sustainable Boosting Of Hollywood Movies in China Dissertation

Marketing Plan for Sustainable Boosting Of Hollywood Movies in China - Dissertation Example The primary market for the distribution of the Hollywood movies is mostly the western markets and the primary target audience was also considered western in nature. With the evolution of technology and the growth of demand for Western lifestyle, more and more consumers across the world, mostly from developing nations of Asia are interested in being the consumers and the audience of high class Hollywood movies. The evolution of consumer taste along with the growing economic prosperity is the emerging markets like China and India are providing a significant rise in disposable income as well as a change in consumer behavior in regards to the demand for Hollywood movies. The Chinese market is considered as a very hot profile market in the Asian region. Faced with a crisis scenario for the shortfall of demand in the domestic Western markets as the effects of economic crisis in the Western world, is increasingly having an impact on the consumer behavior of the western masses, the Hollywood movies are increasingly looking forward to the internationally emerging markets for the Asian countries like China and India for their marketing and distribution in order to boost up their sales and revenue generation from the movies. In order to tap the opportunity arising out of the demand for western made Hollywood movies, this particular marketing plan is being designed to create the ground for Hollywood movies in the Chinese markets for the purpose of maintaining a steady flow of international demand. This will also help for an increase in ticket sales for the western movies in the Chinese markets. The marketing plan comprises of objectives of the marketing plan, an analysis of the business environment from legal, political, social and economic dimensions as well as internal and external analysis. The marketing plan also comprises the process of conducting a primary market research in order to gather first hand consumer insights directly from the market and understand the tast e, preference and choice of movies existent among the Chinese consumers. In the next steps, the marketing plan moves on to cover the marketing strategies like segmentation, targeting and positioning of the movies produced and marketed by Hollywood. The dimensions of the 4P’s of marketing as well as the various implications and conclusions are also taken in to account in the process of creation of the marketing plan in order to enhance the prospect of increased ticket sales and revenue generation for the Hollywood movies distributed in China. Introduction Technology is an ever evolving scientific invention as well as concept of mankind and with the passage of time, the focus of scientists over the years, has always been to develop a more advanced form of technology that will facilitate human interaction and lifestyle in a more efficient manner. This has resulted to the world of today, which has become a highly connected one. Due to the rapid advancement of networking technolog y since the 1990’s along with the high penetration of internet around the year

Deviant Behavior Homework Chapter 1 Essay Example | Topics and Well Written Essays - 500 words

Deviant Behavior Homework Chapter 1 - Essay Example Indeed, irresponsible owners of guns have caused much misery to loved ones of those who died from shootings like the Virginia Tech case. Firearms are sold and trade at local gun shows, flea markets, internet and even classified ads. These transactions do not require a background check; thus, a convicted felon or a mentally ill person can usually obtain firearms in this undesirable manner. This practice must be stopped. We must let our elected officials know the Brady law needs to govern all firearm sales for both licensed and unlicensed dealers. The waiting period should be ten business days which would allow local agencies to do the necessary detailed background check and to communicate with all other states before a purchase is made. Florida has some of the weakest gun laws in the nation. There is no state limit on the number of firearms that can be purchased at one time. As a consequence, a gun trafficker can buy large quantities of guns from a gun store and resell them to criminals from other states with tougher gun laws. An individual should not be allowed to purchase more than one gun in a six-month period unless such person is a state licensed dealer. Unfortunately Florida has no existing state licensing or oversight system which makes it very difficult for law enforcement to monitor illegal firearms. Each state must have a gun dealer regulation which would hold a gun seller accountable for their actions and help prevent criminals and other dangerous people from obtaining guns. For those whose lives have changed because of the reckless use of a firearm, no law is ever enough. The second website presents the justification for possessing firearms. Indeed, the Second Amendment protects the rights of all Americans to bear arms for self defense. So, why should this amendment change? The National Rifle Association has spent millions of dollars on